Last updated: October 8, 2026
Ars Innovate Technologies ("we," "our," or "us") respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your data when you visit www.arsinnovate.com or interact with our services. This policy reflects our commitments under the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
We only collect information you choose to send us. This happens in three places:
Contact form: your name, email address, organization (if provided), the type of inquiry you select, and your message. We use it to respond to you and follow up on the conversation you started.
Newsletter signup (in the footer of each page): your email address. We use it only to send our monthly newsletter. You can unsubscribe at any time by replying to any newsletter or emailing us.
Ars Network demo request (on the Ars Network page): your name, email address, the question you want to study, and whether you want to run the study yourself or have us run it. We use it to respond to your request.
These forms work whether or not you accept analytics cookies. This website does not collect health or patient information, and we ask that you not include any in a message. How we handle protected health information for clients is described on our HIPAA page.
Analytics, only with your consent. Google Analytics 4 does not load until you click “Accept” on the cookie banner. If you decline, or never choose, no analytics data is collected. If you accept, Google Analytics records how the site is used: pages viewed, time on page, the site or link that brought you here, browser and device type, and approximate location (city and country). It also records a few actions: clicking our email address or phone number (including which email option you choose), clicking through to our contact page, and submitting the contact form, along with the inquiry type you selected. It never receives the contents of any form or message. Google Analytics 4 does not store IP addresses; Google uses them briefly to estimate location and then discards them.
Without your consent. Like any website, our host (GitHub Pages) may keep standard server logs, including IP addresses, for security and to keep the site running. Our fonts are hosted on our own site, so no font requests go to Google or other third parties.
You can change your choice at any time using the “Cookie preferences” link in the footer of every page.
We use the information we collect only to: respond to your inquiries; deliver services you have requested; send the newsletter if you signed up for it; understand and improve our website (only with your consent for analytics); and comply with applicable legal obligations. We do not sell, rent, or share your personal information with advertisers, data brokers, or any third parties for marketing purposes. We do not use Google Analytics for advertising, and advertising features are turned off.
Our website is hosted on GitHub Pages. Contact form, newsletter, and demo request submissions are processed through Google Apps Script and stored in a private Google Sheet that only Ars Innovate accesses. Email notifications of submissions are delivered through Google Workspace. Optional analytics, when you consent, are provided by Google Analytics 4. Each of these services operates under its own privacy policy; we encourage you to review them.
Our site links to other services, including YouTube (talk recordings), Google Maps, LinkedIn, and, if you choose them from our email menu, Gmail or Outlook. When you follow those links, that service’s own privacy policy applies.
We keep contact form and demo request submissions for as long as needed to respond and to maintain a reasonable record of business communications. We keep newsletter email addresses until you unsubscribe. You may request deletion of your data at any time by contacting us. Analytics data, when collected with your consent, is kept for no more than 14 months and is reported in aggregate.
We use only two categories of cookies and browser storage on this site:
Strictly necessary: a small browser-storage entry that records your cookie choice so we don’t ask you again on every page. It is not used for tracking.
Analytics (optional, requires your consent): Google Analytics 4 cookies (names beginning with “_ga”) that help us understand how visitors use the site in aggregate. These cookies are not set unless you click “Accept” on the cookie banner. If you later withdraw consent, analytics stops and these cookies are removed from your browser.
For visitors in the European Economic Area, we process personal data on the following lawful bases: consent (for analytics cookies), legitimate interest (responding to inquiries you initiate, improving our website), and compliance with legal obligation (where applicable). You may withdraw consent for analytics at any time without affecting the lawfulness of processing prior to withdrawal.
Depending on your jurisdiction, you have the right to:
• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your personal information
• Restrict or object to processing
• Receive a copy of your data in a portable format
• Withdraw consent for analytics tracking at any time, using the “Cookie preferences” link in the footer
• (California residents) Opt out of the sale or sharing of personal information, though we do not sell or share data with third parties for advertising.
To exercise any of these rights, email jmcclure@arsinnovate.com. We will respond within 30 days.
We use reputable third-party services (Google Workspace, Google Apps Script, GitHub Pages) that implement industry-standard security controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly.
We may update this Privacy Policy from time to time. Material changes will be reflected on this page with an updated revision date.
Questions about this Privacy Policy or your data can be sent to jmcclure@arsinnovate.com or via our Contact page.